The East End

In a conversation with Adil Moosajee, one of the brilliant brains behind The East End, we learn how exploring the roots of Karachi in terms of gourmet food can be an exhilarating experience while turning out to be one of the toughest challenges.

We also talk to Muffi Halai and Gulnaz Siddiq about food styling at The East End and how the eatery is not just about putting together the most scrumptious meals but also focuses immensely on turning it into an experience you'd want to come back for.

The East End is a place making a name for its evolving food, the essence of Karachi, and its ethnicities and stories that make it the City of Lights!